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Yellow pages

The objective is to increase the business output . The  pages are used to help potential businesses develop new  contacts and relationships in the business world. One of the first criteria is to find promising business partners to have business relations. The pages help here.

Definition:

The yellow pages are a phone directory of businesses organized by category rather than alphabetically by business name and in which advertising is sold. The directories are originally printed on yellow paper as opposed to white pages for non-commercial listings. The traditional term is now also applied to online directories of businesses.

Yellow Pages
Trade Yellow Pages

How to use ?

Business listings used for publication are obtained by several means and methods. Local phone companies that publish yellow pages directories rely on their own customer lists and business listings that are provided by phone service providers. Business owners that utilize phone services other than the local phone company should make certain that their information has been sent to the publisher for printing in upcoming directories.

Advertisements in yellow pages require prior payments in full to printing or may be billed monthly over the life of the contract which is usually 12 months. Typically a sales representative will assist the customer in creating their as design and provides a Proof copy for revision and approval. Advertisers should be aware that many contracts have automatic renewal clauses and require action on the part of the advertiser to end future billing.

New Challenges:

Yellow Pages print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. To counter this, the most yellow page publishers have attempted to create online versions of their print directories.

As a matter of fact, archived yellow pages and telephone directories are important tools in local historical research, trademark history and genealogy.